<html><head><meta http-equiv="Content-Type" content="text/html; charset=UTF-8"></head><body><b>Goal Conversion Tracking</b><p>How do conversion rates vary over time for each of my goals? This report charts conversion rates over time for each goal you have defined. <p>To superimpose conversion rates for another time period, select the "Compare to Past" option on the Calendar tab.<p>Conversion Rate (G/Visit) is number of conversions (goals) divided by number of visits.  </body></html>